Your ad reports may be lying to you.
Saddanah helps advertisers audit, fix, and align tracking across Google, Meta, TikTok, Snapchat, GA4, GTM, and CRM, so every performance decision is based on data you can actually trust.
For brands actively investing in digital ads and looking for accurate, unified performance data.
Bad tracking doesn't always look broken. Sometimes it looks like great ROAS.
Many advertisers assume their tracking works because the dashboards show numbers. But numbers aren't the same as accuracy. Hidden issues quietly inflate conversions, distort ROAS, and push budget in the wrong direction, while every report looks perfectly clean.
“Your ad reports may look clean. Your setup may not be.”
If every platform claims credit for the same conversion, someone needs to find the truth. We find what is duplicated, missing, misfiring, or misaligned, before it costs you another month of budget.
Does any of this sound familiar?
These are the everyday signs of a measurement setup that can no longer be trusted.
Platform conversions don't match sales
Meta or TikTok report more conversions than you actually closed. The dashboard looks great, the bank account disagrees.
GA4 and ad platforms disagree
GA4 shows one number, your ad platforms show another, and no one can explain the gap with confidence.
Cost per conversion suddenly spikes
A metric jumps overnight with no change in strategy, often a tracking break, not a performance problem.
A pixel no one has checked in months
It was switched on once and forgotten. Nobody knows if it still fires correctly, or ever did.
Every platform claims the same win
Google, Meta, and TikTok all take credit for the same conversion. Add it up and you've 'sold' three times the real number.
CRM doesn't match ad reports
Your ad platforms report leads and sales your CRM has never heard of, or vice versa.
A measurement partner, not a media buying agency
We don't run your campaigns. We make sure the data behind them is accurate, so your team, or your agency, can make better decisions.
Measurement Health Audits
A complete review of your tracking across ad platforms, analytics, and CRM.
CAPI Implementation
Meta CAPI, TikTok Events API, and Snapchat CAPI, built and validated correctly.
Pixel & Event Tracking QA
We test that events fire, values pass, and conversions are counted accurately.
Cross-Platform Attribution Alignment
We reconcile why platform numbers differ and build a cleaner reporting foundation.
GA4 / GTM Tracking Review
A focused review of GA4 events, GTM tags, triggers, and conversion actions.
CRM & Platform Data Alignment
We align what your CRM records with what your ad platforms report.
Deduplication & Event Validation
We eliminate double-counting between browser and server events with proper event IDs.
Clean tracking across every platform you run
Platform names are referenced factually. Saddanah is an independent measurement partner and is not an official partner of these platforms unless explicitly stated.
Clean data. Confident decisions.
When your measurement is accurate, everything downstream improves, from optimisation signals to the budget calls your leadership team can stand behind.
More accurate ROAS
Decisions built on numbers that reflect reality.
Better budget allocation
Put spend where it actually performs, not where tracking flatters it.
Better optimisation signals
Cleaner data means smarter platform bidding and targeting.
Less wasted spend
Stop paying to chase conversions that were never real.
More confidence in reporting
Numbers your team and leadership can stand behind.
Cleaner decision-making
One source of truth instead of five competing dashboards.
Not sure if your tracking is accurate?
Start with a Measurement Health Audit. We'll trace every conversion end to end and show you exactly what's duplicated, missing, misfiring, or misaligned.
Audit my tracking
Tell us about your setup and we'll review whether your tracking is inflating, missing, or misreporting your conversions. Built for advertisers actively investing in digital ads.
- A prioritised list of issues ranked by ROAS impact
- Findings on duplication, missing data, and misfires
- A walkthrough call to explain what to fix first
Questions advertisers ask us
A measurement (or tracking) audit is a structured review of how your conversions are tracked across ad platforms, analytics, and CRM. We map the full signal path to find what is broken, duplicated, missing, or misaligned, and show you which numbers you can trust.
Common signs include ad platforms reporting more conversions than you actually sold, GA4 numbers that never match your ad accounts, cost per conversion spiking with no strategy change, and your CRM disagreeing with platform reports. If any of these sound familiar, your setup is worth reviewing.
They use different attribution models, attribution windows, and de-duplication logic, and they measure conversions at different points. Some difference is normal, but large, unexplained gaps usually point to a tracking issue. An audit tells you which is which.
CAPI (Conversions API) is server-side conversion tracking. Instead of relying only on a browser pixel, your server sends conversion events directly to platforms like Meta, TikTok, and Snapchat. Done correctly, it recovers signal lost to browser restrictions, cookie loss, and privacy changes.
In most cases, yes. Browser pixels increasingly miss conversions due to iOS restrictions, ad blockers, and cookie loss. CAPI complements the pixel with a more reliable server-side signal, but only if it's implemented with correct event IDs and deduplication, otherwise it can double-count.
Directly. Inflated or duplicated conversions overstate ROAS and push budget toward channels that look better than they are. Missing conversions understate ROAS and starve channels that actually work. Either way, bad tracking leads to bad budget decisions.
Most Measurement Health Audits are completed within one to two weeks of getting access, depending on the number of platforms and the complexity of your setup. You'll receive a documented findings report and a walkthrough call.
Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat, GA4, Google Tag Manager, CRM systems, and server-side tracking. If you run measurement across these, we can review it.
No. We are a measurement, tracking, and data integrity partner, not a media buying agency. We don't manage your campaigns; we make sure the data behind them is accurate so your team (or your agency) can make better decisions.
Yes. Many agencies bring us in as a specialist measurement partner to audit and fix tracking for their clients, so the agency can focus on strategy and media buying while we guarantee the data underneath is clean.